AI Insights · Timothy · April 2022
Top 5 Consumer Finance Apps on Android in Kenya for Q1 2022
Explore the performance of the top five consumer finance apps on Android in Kenya during Q1 2022, including download trends and active user metrics.
In the first quarter of 2022, the top consumer finance apps on the Android platform in Kenya demonstrated notable trends in downloads and active users. Here’s a closer look at the performance of Timiza, Eazzy Banking, KCB, Equity Mobile, and SC Mobile Kenya.
Timiza from Absa Group Limited saw a fluctuating yet generally increasing trend in weekly downloads. Starting with around 15.9K downloads in late December, the app's downloads peaked at approximately 37.8K by the end of March. Weekly active users also followed an upward trajectory, rising from about 115K in late December to over 190K at the end of the quarter.
Eazzy Banking by Finserve Africa experienced consistent weekly downloads, ranging from around 13.2K to 20.9K. The app maintained a stable number of weekly active users, starting at approximately 283K in late December and ending the quarter at nearly 292K.
KCB from KCB BANK GROUP showed an increase in weekly downloads, starting from about 8.8K and reaching a peak of around 19.5K in mid-March. The app's weekly active users saw a gradual rise from around 215K in late December to approximately 252K by the end of March.
Equity Mobile by Equity Group saw a significant rise in weekly downloads, starting at about 5.8K and peaking at around 44.2K by the end of March. The app's weekly active users increased consistently from around 69.8K in late December to approximately 165.6K at the end of the quarter.
SC Mobile Kenya from Standard Chartered Bank PLC had a steady increase in weekly downloads, starting with approximately 984 and reaching around 7.5K in mid-February. The app's weekly active users saw a rise from about 178K in late December to over 209K by the end of March.
These trends highlight the dynamic nature of the consumer finance app market in Kenya. For more detailed insights, visit Sensor Tower.